Here are some examples of Earned Media:
- News Articles
News articles, whether in print or online form, both are continuously reporting on major community events that have a local and national influence. Local newspapers may readily pick up this topic and write it down for internet readers, just as a TV story about a new business development.
- Online reviews
Customers no longer limit themselves to dinner chats and phone calls to communicate their thoughts about things they’ve used.
When customers come across a product they like or dislike, they write reviews on sites like Yelp, TripAdvisor, Amazon, Google Reviews, and others to let the world know. Every single one of those customer reviews is earned media for your company.
While it’s fantastic to be mentioned positively, it’s also vital to remember that this is a double-edged sword, earned media includes that negative review from a different customer who had “the worst dinner ever” at that same restaurant. Your products and services are no exception. To manage negative reviews, we have provided you with a guide. Here it is.
Twitter may be known for its worldwide trending topics, but there are innumerable smaller communities of Twitter users who share their opinions on industry-related concerns. As a result, a tweet is a small example of earned media. However, it is dependent on the source of the tweet.
- Organic Traffic
Earned media is typically in the form of content, which might be textual, picture or video. However, if you generate your own content and “earn” traffic to it by ranking highly on search engines, the traffic you receive is considered earned media.
Side note: Technically, SEO (Search Engine Optimisation) isn’t a form of earned media. SEO is a process that you may regulate to improve the performance of your media. However, the optimisation you undertake can help you “earn” organic traffic. Organic traffic is therefore a sort of earned media, even if the content is owned media.