Facebook Advertising is one of the most popular and common ways of gaining brand awareness of social media. Since everybody and their dogs have their own Facebook profiles, anybody who wants to make a business grow and thrive would need to make sure that they use Facebook advertising the right way.
To be honest, around 75% of our market still believes that organic reach is still better than paid reach but here at Aston Social we love seeing two sides to every story and we love sharing it to everyone.
With that in mind, what are the things about Facebook advertising that make it a good way to reach the audience, the right audience rather? Let us give you a few of the things that pop up of our minds.
Facebook Advertising To Reach the Audience
Enhanced Audience Targeting
First, there is Enhanced Audience Targeting with Facebook advertising. Facebook has become very controversial in creating client algorithm on behaviors, likes, dislikes, and interests but businesses should thank this part about Facebook because it means that they can target the right audience and not just blindly give out ads for everyone.
With this enhanced way of targeting, every person can reach the audience based on the following:
- Their location – for local businesses this is really important as it targets specific geographical location.
- Their age – age groups are also available on Facebook advertising but since we always say that age is just a number, using this will depend on how targeted you would want your advertising to be.
- Their hobbies – Facebook groups people based on their interests so this is also a great aspect that paid advertising on Facebook addresses.
Development of an Online Community
Second, with Facebook advertising, businesses are able to focus on the development of an online community. Since Facebook has already make groups of people based on their interests, their hopes, their dreams, their aspirations, their goals, and everything else, you can develop a very specific online community that focuses mainly on the products that you are selling or the brand that you are trying to share.
Makes Your Content Visible to the Right Market
Another important part of Facebook Advertising is that it makes your content visible to the right market. We cannot stress the importance of this aspect enough. People need to know that making content visible is the most important part of marketing.
Imagine this, there are millions of businesses trying to sell the same product that you are selling, there are millions of people that are doing the same thing as you are, but there are only a handful of reach that your page can reach.
How do you deal with that problem? You try Facebook Advertising. Paid content is more visible because, well, they paid for a service and they will surely get it. Gone are the days when businesses have to sit around and wait for clients, you have to go out there and make something happen.
Facebook advertising is all about the end game – sales
Finally, Facebook advertising is all about the end game – sales. You can get insights and you can get a lot of ideas about how your market reacts to certain content and strategies. You would know which one work and which ones generate sales. There is no way that you would not because with Facebook advertising you get a glimpse of consumer insights.
Are you ready to go to the next level of Facebook advertising? Here at Aston Social we can get you there, all you have to do is to believe you can and you are halfway there.