Instagram is now one of the top rated social media platforms on this side of town. It is no longer a surprise that even businesses are starting to use Instagram to showcase their products and their services.
If you are one of those business that are still looking at Instagram and not yet into getting into it, then you should really check out some of our reasons why Instagram is always a good idea for businesses.
The following are the reasons why Instagram rocks:
- It is free. There is no cost in signing up and making an account as it only takes a few minutes of your time and nothing else.
- Businesses can showcase their products/services in a more controlled manner – they can choose to go visually appealing or use quotations and words. The level of control on how the brand comes across is high while the costs are very minimal.
- Business can also take followers behind the scenes – this approach gives the business a personal touch and clients love this.
- Businesses can reach clients in real time – by posting, the clients feel that they are part of business growth and that is certainly exciting.
Are you still not convinced? Here are some facts to consider:
- Did you know that Instagram has 400 million active monthly users? This means that your post can reach millions of followers even if only 5 people follow you, that is just how powerful the platform is.
- Instagram users have shared over 40 billion photos to date, and now share an average of 80 million photos per day. This means that everyone in the world really like sharing and seeing photos on Instagram.
- Around 75 percent of Instagram users come from outside of the U.S. so businesses who use it are bound to get international clients and there is nothing that could stop that.
- 85 percent of the top brands are already on Instagram so why wait?
- Compared to other social media platform, Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter
Do you see what we mean now? Instagram is surely awesome and a business that does not have one may be kidding himself. You need this and it has a free account, there is nothing to lose.
Need help creating ‘double tap’ worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!