Social Media Management is not easy. It took us a while in order to gain perspective on how we can manage our social media accounts and how everything else can fall into place. Then we realized that it was all about making sure those three things happen.
First, everything should be synchronized. When posting on any account, there should be personality that comes out of every post. If the business has three social media accounts, every account should show the personality of the business. If you are posting on Facebook every Tuesday, the Twitter accounts should also be posted on every Tuesday, and vice versa.
Second, every account should be active. An active account means an account where there are postings at least once a week. If the business has a market in LinkedIn, in Facebook, in Twitter, and in Pinterest, every one of them should have at least one post a week.
It is also important that the comments would be addressed by the business. The business page should not be treated as such but as a community where there should be interaction with the audience and the business.
Third, reaching the right market is better than the reaching every market. If you can, advertising the business and choosing the demographics to reach is one of primordial concern. Never let yourself be drowned in the idea that you may need to reach every single person in the planet, you only need to reach the right kind of people and that would be ideal.
With all of these three things together, social media management should be easy and should come as a flow. When there is a proper flow to how businesses manage their social media accounts, it will not take much time and it could reach bigger and better goals.