Did you know that there are over 2 million businesses currently trading in Australia? Not to mention the competition that are around the globe. With the dawn of the internet, the competition does not only begin and end on the location of the business but it is really global.
With that, it is important for business owners to create a point of difference for their brand and their business. If you cannot set yourself apart from the competition, there is no way that clients would want to deal with you.
This is why every business owner should know the value of implementing a personal brand.
What is a personal brand? The personal brand is what sets you apart from other businesses. Sure, everyone can become a life coach but what sets you apart? What makes you better than the other? Or what makes you a fit candidate to sell what you are selling?
Personal branding is all about being relatable to the people. It is about engaging the audience to feel that you are an expert in the field and that they should probably listen to what you have to say.
The best examples of the most successful personal brands include Walt Disney, Oprah, Steve Jobs, Ellen, Conan O’Brien, and the like. These people have created a name for themselves through the right amount of branding.
In this day and age where everybody considers themselves unique, what makes you stand out? Your personal brand does and we let us give you some points to prove it.
- A Personal brands makes you feel like you are not working at all.
Everybody says that we should follow our passion and our creativity. We have a lot of things to worry about, work should not be one of them.
One of our main people in Aston Social always says that when you love the work that you do, you are never working a day in your day. We agree with this and we cannot think of another way to say why your personal brand would make you feel like you are not working at all.
For example, video bloggers are living the life that they think they deserve. They travel. They work. They experience pleasure and they have a lot of freebies. Why? Because they are following their passion so everything that they do is not really working but just a pursuit of their happiness.
- Correct personal branding is an asset for a long time.
When you have set yourself out as an expert and people believe what you are saying, you have an asset that nobody can take away from you and that is your name. While this entails a lot of responsibilities, like what recently happened to Logan Paul, when you have a correct personal brand you get to share everything that you want to share and as long as you protect your name, you will have it for a long time.
- You become an expert.
Your personal brand is all about you. Your journey and what makes you who you are. Once you have built a good personal brand, you are considered as an expert in the field and all other opportunities would open for you,
Are you ready to get an online reputation? Aston Social can help you manage, create, and maintain your social media reputation. We answer all of your questions and we make sure that we would listen to whatever it is that you want to say. It is your personal brand after all so you are the captain of your personal brand.