Working on a PR marketing in 2018 means being able to use the reach of others to gain more viewers and reach more audiences. This is ultimately called influencer marketing. Influencer marketing is no longer as new concept.
Deriving popularity in 2016, this kind of marketing has taken over social media and online marketing. To those who have no idea what this is all about. It is time to get the wheels ready and get on board with this kind of promotion.
Influencer marketing is considered as the most top guaranteed way to get into the groove and reach the target market fast, easy, and in real time.
This kind of marketing focuses on the other kind of celebrity – the online celebrity.
There are celebrities that are famous on television, there are those that are famous on movies, there are those that are famous on social media, there are those that are famous on all three platforms, there are those that are exclusively famous on just one. Those that are considered as social media famous are called the influencers.
Influencers have a large following mainly because they have a reached a specific set of audience. Bloggers are the more popular influencers – Judy for Its Judy’s Life, Logan Paul, and even Kylie Jenner are all influencers in their own right.
So, if you are looking to get into social media influencer marketing, there are a few legit ways of doing so.
The Product Reviews
Social media influencers love doing product reviews. Not only because they get a little bit of payment out of it but because they get to try out new products that may or may not yet be on the market.
One recent study conducted shows that about 92% of consumers, both online and actual consumers, would trust recommendations from peers or trusted authorities. This is where your influencer would come in and get that much needed like and attention that your product needs. There is also 72% of people rely on social media to inform their purchasing decisions and see to it that they get into what is in and trendy.
Nothing says influence than having a little bit of power. Like most of the people around us, we all love giveaways. One of the top ways to get into influencer marketing is doing some giveaways and making sure that we also get a little bit attention out of it,
The top way of doing influencer marketing is through some well-known collaborations. To those who are really into aggressive marketing and getting brand awareness across to the right market, collaborations with the right influencers are important.
The best example of this would be the makeup brands that collaborate with influencers and celebrities to create their own line to sell.
Social Media Takeovers
There are still some other ways of collaborating like allowing a social media influencer to take over your page and see to it that they bring their followers along with them.
There are a lot of ways to get the audience with influencer marketing, the only thing that a good business minded individual must do is to make sure that he gets the best influencer to reach the right market at the opportune time.