In 2016 if you told us that Pinterest would become the next way to rank on social engines, we would have said that you were insane. Fast forward to 2018 and here we are, Pinterest-dependent and Pinterest-addicted. What happened to us at Aston Social?
Pinterest has definitely come a long way. From a growing social media accounts for bridal boards and apparel, Pinterest is now the new trend in social media marketing that some business owners are still reluctant to use.
We could not blame businesses to think that Pinterest may not be as fruitful as it is said to be but the following facts do not life and with these facts come the truth that Pinterest has indeed taken over social media.
Fact 1: Everyone’s target market is using it.
Did you know that there are more than 100 million people are on Pinterest? That is really a lot and with this number comes categories of users – women, men, brides, foodies, photographers, doctors, lawyers, you name the target and Pinterest definitely has it.
Fact 2: Pinners first engaged businesses on Pinterest.
The very first pinners are the ones who came up with the idea of tagging businesses along. This means that the market really demands for businesses to be present on Pinterest and it would not feel as if you are forcing the client to engage with you. It is the other way around.
Fact 3: The pins last forever and ever.
Like what most social media experts warn, everything that you post online, stays online. Whether it says that it will just be posted for a few hours or whether you have already deleted the posts or not, the posts last forever.
For businesses, this is a good thing as the marketing effect is really high, err it lasts forever.
Fact 4: Pinterest affects your website traffic whether you like it or not.
Whichever way we put it, Pinterest affects website traffic and that is now the reality of the world. So as a business owner, you might as well see to it that you give yourself and your business at least a fighting chance at actually getting some followers.
Pro Tip: There is really nothing to lose when it comes to social media. The account creation is free. We cannot reiterate this enough. All that a business owner must be able to do is to create an account and give a few minutes of his time with this platform, it grows on you.
With Pinterest, business owners have nothing to lose and everything to gain and for us, that is a great opportunity that must not pass.
Do you know how to strategically use Pinterest to boost your website’s SEO ranking? Do you want to increase your website’s traffic? Do you want to create an active online following for your business? Here at Aston Social we help you get a solution to your problems especially when it comes to your social media needs.