Social Media Competitions and How to Make Them Work

It is a known fact that social media competitions are a great way of gaining engagement and followers.  When consumers are actively involved in the business and when consumers are actively going to visit the page, it is a sure hit and social media success is within reach.

Those who have no idea about social media competitions should know that the basics about it, they are:

  1. You ask your audience to participate in the contest by liking your page or following your network.
  2. You get them to share a post and share one post on your page.
  3. If they get the highest amount of votes they win.
  4. If they get randomly selected, they win.

There are a lot of ways to do it.  So, how do you start?  Let us tell you the ways that you can do a successful social media campaign.

First, you have to know your objectives.  What are the things that you want to achieve?

  • Do you want to gain more followers?
  • Do you want to increase your database of emails?
  • Do you want to increase your brand awareness?

By knowing what you want, you actually find out the right things that you need to do.  There are calls to action that are appropriate for every single marketing goal so you should always have an idea of what your goals are in the first place.

Second, you have to make up your own rules and follow social media rules as well.  Every social media platform has its own set of rules.  Every social media platform is different from the other.  Every social media platform will give you the opportunity to reach your goal.

Make sure that you are fully aware of your goals and what you are going to do.  You should always abide by the rules so you do not get yourself banned from making competitions.

Third, you need to create art that would catch the attention of the audience.  Invest on a good graphics artist and make sure that you are ready to gain the attention of the world.

If your campaign is successful, you would get a lot of attention so you also have to be prepared when the campaign blows up.

Fourth, you must keep everything simple. Do not make complicated rules and just make sure that everybody who wants to participate can.  Never miss out on a potential follower just because you want to make the game complicated.

With simple game rules, everybody is happy.

Finally, keep your advertising budget tight.  Set a budget and stick to it.  If the campaign is not getting as much attention as you would hope it to be you should know how to keep your head high and look at other reasons why it is not working.  Sometimes, campaigns do not work not because of advertising but because of other factors.  Take note of other factors and keep in touch with your budget.

These are the rules for a successful campaign.  Can you think of other rules to add?  We are all ears.

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