A Content-driven Community

It is no secret that the world has become a very different place recently. People are feeling disconnected from one another, and we ask ourselves why? In an extremely digitalised world, with social platforms connecting people in a way that we couldn’t have imagined years ago, why are we feeling like this? Networking events are [...]

Negative Comments, Positive Outcomes

Social media gives you the opportunity to humanise your brand and when you can connect and engage with consumers on a more personal level, you can boost consumer loyalty and advocacy.   Unfortunately, social media and brand relationship isn’t all rainbows and butterflies.  The digital age allows for bad publicity to reach the masses in the blink [...]