9 Ways to Handle Negative Reviews on Social Media

There are many things that can go wrong in business.  People may not respond to a product or a service.   People may give the service or product a try and then leave a negative response on social media.  This negative response can later turn into conversations among people considering that the negative review is reality. [...]

Facebook Advertising and Increasing Your Audience Base

Facebook Advertising and Increasing Your Audience Base Facebook Advertising is one of the most popular and common ways of gaining brand awareness of social media.  Since everybody and their dogs have their own Facebook profiles, anybody who wants to make a business grow and thrive would need to make sure that they use Facebook advertising [...]

Pinterest Should Be Your SEO Target

In 2016 if you told us that Pinterest would become the next way to rank on social engines, we would have said that you were insane.  Fast forward to 2018 and here we are, Pinterest-dependent and Pinterest-addicted. What happened to us at Aston Social? Pinterest has definitely come a long way.  From a growing social [...]

The Importance of Social Media

Small local businesses need to read this and stop whatever it is they are doing because we are dropping a bomb that nobody would see coming.   We have received some important queries from small business owners about whether they need to have a social media account or not and we will answer that here. [...]

Create Your Personal Brand to Get Some Personal Audience

Did you know that there are over 2 million businesses currently trading in Australia?  Not to mention the competition that are around the globe. With the dawn of the internet, the competition does not only begin and end on the location of the business but it is really global. With that, it is important for [...]

What is Social Media Marketing

What Is Social Media Marketing? Social media marketing is quite literally the process of marketing your business on social media. Gaining traffic, attention, brand awareness and ultimately sales, on social media. The term 'social media' encompasses many different social actions. Take Twitter for example - it is a social platform designed to allow people to [...]

Social Media Trends to Look Out for in 2018

It’s fair to say 2018 will be an interesting year in the world of social media. With talks of algorithm changes and more ‘moment-sharing’ (i.e. Instagram Stories), the way we curate and create our social media content is set to evolve. Let’s take a look at some of the top trends that will dominate over [...]

What’s the best time for a business to post on social media?

Having the perfect social media post is all and good, but is it going to get the exposure it deserves? Timing is crucial on Facebook, Instagram and Twitter because the lifespan of your posts on these platforms is fairly short. Timing is dependent on a number of factors including your audience, the type of content [...]