My favourite question. "One MILLLLLION dollars," as the famous Doctor Evil would say. Alas, it is not that simple. How much should I spend online? There are a lot of theories as to how much you should spend online and how big your marketing budget should be. A percentage of revenue, a percentage of profit [...]
Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising [...]
There are many things that can go wrong in business. People may not respond to a product or a service. People may give the service or product a try and then leave a negative response on social media. This negative response can later turn into conversations among people considering that the negative review is reality. [...]
What is the most important and cost-effective way to attract new customers? Definitely, it is search engine optimization. Search Engine Optimization (SEO) is basically the strategy being used to position your website at the top of almost all web search engines. It may sound very easy but the truth is, ranking first is very [...]
Did you know that there are over 2 million businesses currently trading in Australia? Not to mention the competition that are around the globe. With the dawn of the internet, the competition does not only begin and end on the location of the business but it is really global. With that, it is important [...]
