We get it. There are some terms that mean very different today as they did before. Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little bit into the social media jargon. Common social media marketing terminology: SEO SEO is short for Search Engine [...]
Social media marketing is quite literally the process of marketing your business on social media. Gaining traffic, attention, brand awareness and ultimately sales, on social media. The term 'social media' encompasses many different social actions. Take Twitter for example - it is a social platform designed to allow people to share short messages or 'tweets' [...]
Let’s get ready to rumble!! Here we have a social media rivalry like no other. In the red corner, weighing in at US$14.73 on the stock market, the Stories veteran, Snapchat. And in the blue corner, weighing in at US$162.86 on the stock market, the new kid on the block, Instagram Stories. Let’s hope it’s [...]
So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]
Whether you’re managing one brand or multiple brands on social media, it’s virtually impossible to cover all aspects of your social media marketing without the help of third party tools. We’ve compiled a list of the tools you need to be on top of your social media game #1: Scheduling tool A social media [...]
