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2021 Social Media Trends

Due to the unexpected occurrences taking place over the past year, there have been huge developments within the workplace, some positive and some not. Working from home has surprisingly seen an increase in employee productivity (which was unexpected), encouraging large corporations such as Google to extend their ‘WFH’ period until 2022, at least! Delving further [...]

A Content-driven Community

It is no secret that the world has become a very different place recently. People are feeling disconnected from one another, and we ask ourselves why? In an extremely digitalised world, with social platforms connecting people in a way that we couldn’t have imagined years ago, why are we feeling like this? Networking events are [...]

The Aston Social Guide to Instagram Marketing in 2018

What is Instagram? Essentially, Instagram is a free photo and video sharing social media platform.  Much like Facebook, everyone who has an Instagram account has a personal profile, news feed and direct messages. Users can share content with their 'followers' by posting images or videos to their profile. You can also see posts from the [...]