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Facebook Advertising and Increasing Your Audience Base

Facebook Advertising is one of the most popular and common ways of gaining brand awareness of social media.  Since everybody and their dogs have their own Facebook profiles, anybody who wants to make a business grow and thrive would need to make sure that they use Facebook advertising the right way. To be honest, [...]

Pinterest Should Be Your SEO Target

In 2016 if you told us that Pinterest would become the next way to rank on social engines, we would have said that you were insane.  Fast forward to 2018 and here we are, Pinterest-dependent and Pinterest-addicted. What happened to us at Aston Social? Pinterest has definitely come a long way.  From a growing [...]

The Importance of Social Media

Does everyone need to have a social media account?  Yes, for businesses and even for individuals having a social media account is necessary to make sure that the market gets a hold of the business or of the person. Small local businesses need to read this and stop whatever it is they are doing [...]

What’s in A Word? Social Media Terminology for Old Timers

We get it.  There are some terms that mean very different today as they did before.  Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little bit into the social media jargon. Common social media marketing terminology: SEO SEO is short for Search Engine [...]