Ganache Chocolate at Aston Social

How Ganache Chocolate Used Social Media Platforms
To Increase Their Engagement With Customers

Ganache Chocolate is a luxury European inspired chocolate cafe with two locations in Melbourne.

Ganache Chocolate at Aston Social

Arno Backes
Ganache Chocolate

We know chocolate but we didn’t know how to do social media properly and how to make it look good. The team at Aston Social helped us with this immensely, bringing our brand up to scratch online and making it look beautiful!

Social Media Content for Ganache Chocolate

The Challenge

A sweet starting point.

With a well established fan-base of chocolate lovers the next step for Ganache were ready to more effectively engage their fans, grow their audiences and take advantage of social media to increase brand awareness and ultimately the business’ bottom line.

Who doesn’t like chocolate?

It seems simple enough, but with the flood of food based content on social media the challenge really was to cut through in a way that made a positive difference.

The Strategy

Make it look good.

Making the content look good and graphically appealing was the first step. Bring some polish to the already tasty images.

Promotions that taste good.

Social media competitions and combined in-store promotions helped lift both Ganache’s following and their engagement levels. Promotions that looked great, highlighted their product and delivered to consumers were at the heart of the strategy.

Social Media Strategy for Ganache Chocolate
Social Media Marketing efforts for Ganache Chocolate

The Result

Milk mustaches everywhere.

We ran a number of of successful competitions for Ganache using Facebook apps, Instagram and Twitter to garner entries and increase fan numbers and engagement. We ensured they shared their love of chocolate with their connections, reaffirming positive relationships with their customers and promoting their products to an audience that’s really listening!

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