The Hashtag Chronicles

The Aston Social news and guides.

What is User Generated Content (UGC) and why is it important?

In the current day and age, marketing is becoming more consumer-focused. Brands are establishing chances for users to engage with, interact with, and support their marketing initiatives. Through doing so, they’re creating opportunities for User Generated Content (UGC) which is a great element of a successful marketing campaign. What is User Generated [...]

Use negative social media comments to your advantage

Negative feedback and reviews are never pleasant to read. Negative feedback hurts because you work hard to provide the greatest goods and services possible.  However, it’s not uncommon for a business to receive negative comments from time to time. Despite the negative comments of reviews, it's how you handle it that distinguishes you and [...]