How does Twitter Marketing Work? An Overview

How does Twitter Marketing Work? Social media advertising is said to be one of the top ways to get some traction in social media.  Facebook, Twitter, and even Instagram already have their own ways of marketing. In this article, the ways of twitter marketing as a social media strategy will be discussed in order to [...]

Tips On Staying Motivated to Keep Your Business Alive

Having a business requires not only monetary investments but emotional and mental investment as well.  It is not for everyone and it is certainly not for the weak and unmotivated. If you are a business owner and you are starting to feel a little negative about the way that you run your business, then it [...]

A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be [...]

Are you using the right image size on social media?

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with [...]

How to Create a Social Media Marketing Plan

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing [...]

Social Marketing Tools

Whether you’re managing one brand or multiple brands on social media, it’s virtually impossible to cover all aspects of your social media marketing without the help of third party tools.We’ve compiled a list of the tools you need to be on top of your social media game#1: Scheduling toolA social media scheduling tool is arguably [...]