Understanding the Facebook Ad Structure | Social Media Masterclass

Welcome to the very first Aston Social Lab – a series of short online masterclasses covering various topics to help boost your knowledge about the world of social media so you can grow your business. In the first masterclass, Aston Social Associate and Facebook Certified Digital Marketing Associate, Ellen Roumeliotis, discussed the importance of how [...]

2021 Social Media Trends

Due to the unexpected occurrences taking place over the past year, there have been huge developments within the workplace, some positive and some not. Working from home has surprisingly seen an increase in employee productivity (which was unexpected), encouraging large corporations such as Google to extend their ‘WFH’ period until 2022, at least! Delving further [...]

A Content-driven Community

It is no secret that the world has become a very different place recently. People are feeling disconnected from one another, and we ask ourselves why? In an extremely digitalised world, with social platforms connecting people in a way that we couldn’t have imagined years ago, why are we feeling like this? Networking events are [...]

How a Social Media Agency Works in Australia

Social media has taken the world by storm. It changed the way we do business. According to reports, 97% of marketers use social media channels in their marketing strategy. This is not surprising given the versatility and cost-effectiveness of using social media platforms in marketing.The undeniable benefit of using social media to connect to one’s [...]