Hocking Stuart

Hocking Stuart Leverages Social Media
To Reach More Customers

Hocking Stuart is one of Melbourne’s premier Real Estate Agencies.

James Annett
Principle
Hocking Stuart Armadale

Social Media is not the only path to sale for us but it is increasingly important and allows us to be seen by many more people than we naturally would have or through any other medium. We needed help to get it done regularly, consistently and properly.

Social Media Content for Ganache Chocolate

The Challenge

High Class homes, High Class Social.

Situated in one of Melbourne’s wealthiest areas, Hocking Stuart Armadale consistently deals with high class homes and high class customers. Such a brand requires only the best, high class social media content.

Pretty houses, surely?

On face value it seems easy, if you’ve got pretty houses, you’ve got pretty content? Not so! The presentation of such houses on Social Media brings with it high expectations. Plus, it’s not always just about the house, it’s about the community, the lifestyles, the area.

The Strategy

Class and style all at once

Having great content to start with helped a lot. Utilising Hocking Stuart’s brand style guide combined with the excellent visuals meant the promotion of their stocklist could be visually appealing

Lifestyle melded in.

Leveraging relationships with local cafes, businesses and community groups meant that we could create and publish content that explored what it meant to live in the area and how wonderful things could be.

Social Media Strategy for Ganache Chocolate
Social Media Marketing efforts for Ganache Chocolate

The Result

Sold! To the man on the left.

Improved exposure for both the brand and it’s vendors can mean only one thing – more houses sold.

Engagements up 300%, Impressions up 500%.

Picking up from another agency who perhaps hadn’t leveraged things as well as possible, we were able to immediately (within a week) lift engagements up by 300% and impressions up by 500%. The numbers don’t stop, with follower numbers doubling within the first 6 weeks.

contact

Do you need some help with your
social media or have a question?

Aston Social,
Exchange Tower, Level 1,
530 Little Collins St,
Melbourne
VIC 3000