Engagement all around
The slightly unorthodox and certainly new to SAI Global content style and strategic approach created engagement from all angles. Customers, staff, competitors even the media started picking up on the content being published and story being told.
The center of conversation
As a result SAI Global Property have been leading the conversation in e-conveyancing and have greatly increased their reach and engagement. Being seen as the center point of all things online-settlement helped SAI Global successfully launch and sell ‘Settlement Room’.