SAI Global at Aston Social

How SAI Global Used Social Media Platforms
To Increase Their Engagement With Customers

SAI Global Property is a well reputed company providing conveyancers, solicitors and the financial services sector
with all the necessary software, systems and services to complete a settlement.

SAI Global at Aston Social

Tammy Begley
Marketing Manager
SAI Global

Working with Daniel and Ellen has been a breeze, the quality of service they offer is great. We collectively brainstorm new ideas and they then create the artwork, we approve it and then it goes live.

A very easy process for us!

SAI Global Social Media Management
Case Study Challenges at Aston Social

The Challenge

New technology platform needed promotion.

SAI Global Property Services were set to launch the new platform, Settlement Room. The combination of Settlement Room and PEXA was set to about to revolutionise the journey to settlement for professionals and consumers alike. SAI Global Property were looking to increase communication with customers to lead the e-conveyancing revolution.

A new strategy and campaign to launch Settlement Room onto social media was called for.

Case Study Strategy at Aston Social

The Strategy

New ideas for a new presence.

New ideas for both content and campaign concepts were required to launch the new platform. While SAI Global were already a well known brand with many social profiles visible, the Property Services arm didn’t yet have a presence.

Race against the clock.

The launch of PEXA along with rapid updates of the software saw the social content needing considerable ramp up. A number of campaigns and smaller social media tactics (eg Meme’s) were utilised to accelerate the presence.

Social Media Strategy for SAI Global
Social Media Campaign result for SAI Global
Case Study Results at Aston Social

The Result

Engagement all around

The slightly unorthodox and certainly new to SAI Global content style and strategic approach created engagement from all angles. Customers, staff, competitors even the media started picking up on the content being published and story being told.

The center of conversation

As a result SAI Global Property have been leading the conversation in e-conveyancing and have greatly increased their reach and engagement. Being seen as the center point of all things online-settlement helped SAI Global successfully launch and sell ‘Settlement Room’.

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