Pharmacy Guild of Australia at Aston Social

How The Pharmacy Guild Used Social Media Platforms
To Increase Their Engagement With Customers

Pharmacy Business Network (PBN) is an annual event run by the Pharmacy Guild of Australia.

Pharmacy Guild of Australia at Aston Social

Marian Whalan
Industrial Relations Manager
Pharmacy Guild of Australia

The Pharmacy industry in Australia is evolving, changing and becoming more business focused than ever before. Right now we need to help our members with the transition as much as possible.

We looked to Aston Social to help us launch our presence and get traction quickly with our audience.

Pharmacy Guild Social Media
Case Study Challenges at Aston Social

The Challenge

A big name, no social presence.

An already successful business, Shine On wanted to take their marketing efforts more seriously and branch out to other platforms, both traditional and digital, including social media. Recognised as part of the sales funnel, Shine On understood that social media is a support act to a routine and diligent sales program – which they already undertook.

Case Study Strategy at Aston Social

The Strategy

Get active in as many places as possible.

Using Facebook, Twitter and LinkedIn, The Pharmacy Business Network increased engagement from existing fans with interesting, practical and engaging content relating to the running of a pharmacy business as well as broadening the audience with new followers. Their social media presence was used as a tool for PBN to extensively promote their event and encouraged registrations.

The Pharmacy Guild of Australia Social Media Strategy
The Pharmacy Guild of Australia Social Media Management
Case Study Results at Aston Social

The Result

The first event was a massive success.

As the event grew closer PBN’s presence across their social media platforms became pivotal for the event to inform and inspire attendees. Facebook, Twitter and LinkedIn were all be integrated to PBN2014 functioning as yet another way attendees can increase their participation with the event and connect with not only the Pharmacy Guild of Australia but their broader community of pharmacists and business owners.

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