How Retail Directions Used Social Media Platforms
To Increase Their Engagement With Customers
Retail Directions offers software designed exclusively for retail businesses including Cotton On, Kookai and kikki.K.
Retail Directions partnered with Aston Social to launch and manage our social media activity back in 2014. Daniel and his team crafted and implemented a very effective social media strategy for us, backed with amazing campaign management by Ellen. I recommend Aston Social for any business seeking to gain a social media edge. They’re an agency that delivers.
Big tech, small social media
Faced with a relative vacuum in the social media world and some unreasonable negative commentary, it was time for the tech giant to get on the front foot and show who they really were.
Start small aim big
With no runs on the board yet, it was important for Retail Directions to get it right and slowly build a positive and clearly branded presence.
Thought Leadership with a human side.
Aston Social established a Facebook, Twitter and LinkedIn profile for Retail Directions. The content initially comprised of thought leadership content which expanded into the human face of the brand, highlighting both staff and customer successes..
More eyeballs, more deals.
Being seen more often by more of the right people at a higher frequency ensured that retail directions was front of mind, perceived as a thought leader with a human side. Ultimately this lead to more people swiping the card and joining the Retail Directions family!