Retail Directions

How Retail Directions Used Social Media Platforms
To Increase Their Engagement With Customers

Retail Directions offers software designed exclusively for retail businesses including Cotton On, Kookai and kikki.K.

Justin Cohen
Marketing Manager
Retail Directions

Retail Directions partnered with Aston Social to launch and manage our social media activity back in 2014. Daniel and his team crafted and implemented a very effective social media strategy for us, backed with amazing campaign management by Ellen. I recommend Aston Social for any business seeking to gain a social media edge. They’re an agency that delivers.

The Challenge

Retail Directions is looking for a way to increase their brand awareness and their following in the social space. They are also looking to outweigh negative commentary about their brand with positive commentary.

The Strategy

Aston Social established a Facebook, Twitter and LinkedIn profile for Retail Directions with a wide variety of content streams to engage their audience and increase public knowledge about their brand.

The Result

Twitter enables Retail Directions to join in the conversation about all things retail and establish their presence in the social space. Facebook and LinkedIn are used to implement campaigns to promote the brand and get people to understand what they are all about.


Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.

Do you need some social media,
have a question or comment?

Aston Social,
Exchange Tower, Level 1,
530 Little Collins St,
VIC 3000