Retail Directions

How Retail Directions Used Social Media Platforms
To Increase Their Engagement With Customers

Retail Directions offers software designed exclusively for retail businesses including Cotton On, Kookai and kikki.K.

John Doe
Executive Director
SAI Global

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The Challenge

Retail Directions is looking for a way to increase their brand awareness and their following in the social space. They are also looking to outweigh negative commentary about their brand with positive commentary.

The Strategy

Aston Social established a Facebook, Twitter and LinkedIn profile for Retail Directions with a wide variety of content streams to engage their audience and increase public knowledge about their brand.

The Result

Twitter enables Retail Directions to join in the conversation about all things retail and establish their presence in the social space. Facebook and LinkedIn are used to implement campaigns to promote the brand and get people to understand what they are all about.


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Aston Social,
Exchange Tower, Level 1,
530 Little Collins St,
VIC 3000