7 Tips on How to Choose the Right Influencer

7 Tips on How to Choose the Right Influencer Choosing the right influencer is like selecting the right ambassador.  There should always be a sense of responsibility and accessibility that people have when it comes to your influencer.  Your market must  connect with whoever is trying to sell your product. Social media optimization has a [...]

Have You Heard About Pinterest?

So a new kid on the block has been making rounds on social circles – Pinterest. Pinterest is a social tool that enables businesses and individuals to share their own thoughts and ideas through the use of images.   Kind of like Instagram for heavy picture users, Pinterest engages the audience by having specific boards [...]

Tips On Staying Motivated to Keep Your Business Alive

Having a business requires not only monetary investments but emotional and mental investment as well.  It is not for everyone and it is certainly not for the weak and unmotivated. If you are a business owner and you are starting to feel a little negative about the way that you run your business, then it [...]

Social Media Trends to Look Out for in 2018

It’s fair to say 2018 will be an interesting year in the world of social media. With talks of algorithm changes and more ‘moment-sharing’ (i.e. Instagram Stories), the way we curate and create our social media content is set to evolve. Let’s take a look at some of the top trends that will dominate over [...]

Influence of social media for your brand image

The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very real circumstances where brand image can be quite publicly and irrevocably damaged no matter how big your brand [...]