How much does social media marketing cost in Australia?

One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that question often gets narrowed down to “in Australia?”. The question of cost and ultimately budget tends to be one of the major constraining factors in deciding to move [...]

The Importance of Social Media

Small local businesses need to read this and stop whatever it is they are doing because we are dropping a bomb that nobody would see coming.   We have received some important queries from small business owners about whether they need to have a social media account or not and we will answer that here. [...]

How to Create a Social Media Marketing Plan

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]

Social Media Monopoly

Social media monopoly plays a significant role these days, impacting almost all industries. The Behemoth Every industry, in Australia at least, has a monopoly or duopoly in it. Banking, insurance, grocery, hardware, you name it and I’ll bet that anyone in Australia can name the behemoth in each of those sectors. By contrast, social media [...]

Choosing the right social media platforms for your brand

In 2016, if your brand isn’t on social media it may as well not exist. And if you are on social media, but not on the relevant platforms, you may as well not exist either. There are a number of social media platforms that have popped up over the last few years but it doesn’t [...]