Tips On Staying Motivated to Keep Your Business Alive

Having a business requires not only monetary investments but emotional and mental investment as well.  It is not for everyone and it is certainly not for the weak and unmotivated. If you are a business owner and you are starting to feel a little negative about the way that you run your business, then it [...]

Influencer Marketing and Taking A Brand To A Different Level

Working on a PR marketing in 2018 means being able to use the reach of others to gain more viewers and reach more audiences.  This is ultimately called influencer marketing.  Influencer marketing is no longer as new concept. Deriving popularity in 2016, this kind of marketing has taken over social media and online marketing.  To [...]

Influence of social media for your brand image

The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very real circumstances where brand image can be quite publicly and irrevocably damaged no matter how big your brand [...]