How much does social media marketing cost in Australia?

One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that question often gets narrowed down to “in Australia?”. The question of cost and ultimately budget tends to be one of the major constraining factors in deciding to move [...]

The Aston Social Guide to Instagram Marketing in 2018

What is Instagram? Essentially, Instagram is a free photo and video sharing social media platform.  Much like Facebook, everyone who has an Instagram account has a personal profile, news feed and direct messages. Users can share content with their 'followers' by posting images or videos to their profile. You can also see posts from the [...]

The Importance of Social Media

Small local businesses need to read this and stop whatever it is they are doing because we are dropping a bomb that nobody would see coming.   We have received some important queries from small business owners about whether they need to have a social media account or not and we will answer that here. [...]

What Kind of an Instagram User Are You?

We are slightly obsessed with Instagram here at Aston Social and considering we spend a bit too much time scrolling through our feeds, we’ve noticed a few different user trends emerging. There are a few different trends that are worth mentioning, we are all every familiar with all of them and sometimes we even block [...]

Influencer Marketing and Taking A Brand To A Different Level

Working on a PR marketing in 2018 means being able to use the reach of others to gain more viewers and reach more audiences.  This is ultimately called influencer marketing.  Influencer marketing is no longer as new concept. Deriving popularity in 2016, this kind of marketing has taken over social media and online marketing.  To [...]

Social Media Trends to Look Out for in 2018

It’s fair to say 2018 will be an interesting year in the world of social media. With talks of algorithm changes and more ‘moment-sharing’ (i.e. Instagram Stories), the way we curate and create our social media content is set to evolve. Let’s take a look at some of the top trends that will dominate over [...]

How to use Public Relations to Grow Your Business

How to Use Public Relations to Grow Your Business It is not a secret that public relations play a very vital role in building a good business name.  With Public Relations, public brand awareness as well as product placement does not become a problem. There are different PR strategies that help a business grow, they [...]

A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]