Audience Targeting for Google Display Ads
You can use ad group targeting to help get your ads seen by certain types of people or in certain contexts or content.
When you focus your targeting on certain types of people, you can aim to get your ads seen by a particular audience (for example, people who’ve visited your site, or people who are likely to be in the market for a given product) or demographics (for example, young men).
Targeting Certain Moments
When you focus your targeting on certain moments, you can specify keywords or topics to get your ads seen in the context of specific kinds of content (for example, bicycle-related content) or on specific websites (for example, a placement on news.com.au)
How To Set Up Google Display Ads
1. Create a new Display Campaign.
2. Choose a new objective
4. Add your URL & campaign name
5. Choose Location & Languages
6. Choose additional campaign settings
7. Set your budget and bidding strategy
8. Choose Your Targeting Strategy
Measuring the success of your Google Display Ads
- Unlike Search Ads, Display Ads can attract a customer’s interest in your brand or product even if they don’t click on your ad.
- Often customers take note of your Display Ad and then visit your website or physical store at a later time.
- Clicks don’t always tell the full story with Display Ads.
- Display Impressions shouldn’t be overlooked when measuring the success of your ads because they influence your customers’ decisions to buy.
When measuring the success of your Display Ads campaign, always draw back to your campaign objective and determine which metrics are the most suitable.
Sales = Conversions
Brand Awareness = Impressions
Website Traffic = Clicks