GJ Gardner Homes - Social Media Management by Aston Social Melbourne

How GJ Gardner Homes Used Social Media Platforms
To Increase Their Engagement With Customers

GJ Gardner Homes is an international home building franchise well known
for their high level of customer service and commitment to quality.

GJ Gardner Homes - Social Media Management by Aston Social Melbourne

Marketing Manager
GJ Gardner – VIC, TAS

We simply didn’t know how to do it properly ourselves. We worked hard for a long time to try and get it right but knew deep down that we needed help. It was great to work with a team who knew what they were doing and how to get it done right!

GJ Gardner Homes - Social Media Management by Aston Social Melbourne
Case Study Challenges at Aston Social

The Challenge

Excellent social media to match great homes.

A builder of some of Australia’s best homes, GJ Gardner wanted to be better recognised online, to reach a potential customer base who would value their product but didn’t yet know about them.

Stunning pictures but no composition.

Building such beautiful homes meant that GJ Gardner had lots of stunning images, but none had the composition, style and layout needed for social media.

Case Study Strategy at Aston Social

The Strategy

Inspiration for aspiring home owners.

The formula for builders online is fairly simple. Stunning designs, client testimonials, behind the scenes and sales promotions. We used this formula to progressively increase followers, improve engagements and cut through the noise to reach aspiring home owners.

Geographic Diversity.

Given that GJ Gardner is a franchised group with locations all around the country, use of Facebook targeting restrictions helped ensure the right people saw the right messages.

Social Media Strategy for GJ Gardner Homes
Social Media Marketing for GJ Gardner Homes
Case Study Results at Aston Social

The Result

Likes and followers that buy.

Reaching such a large new audience presented an opportunity to either grow or flop. The use of targeted and visually appealing content meant that not only did we reach the right audiences, we engaged them too.

450% Follower Growth, 4,300% Engagement Increase.

Increasing GJ’s follower base by 450% and engagement scores by 4,300% means nothing if you’re not getting sales inquiries. With our content, they did both!


Do you need some help with your
social media or have a question?

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Level 1/530 Little Collins Street,
VIC 3000

Contact our team in either Melbourne
or London to enquire today.

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