Outlaw 4×4

How Outlaw 4×4 Used Social Media Platforms
To Increase Their Engagement With Customers

Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.

Expand our already well known 4×4 performance brand and launch our new products as they come along from time to time..

The Challenge

Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.

Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.

The Strategy

An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.

The Result

Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans.

Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading.

Most importantly Outlaw 4×4 receive sales enquiries nearly daily, directly through Facebook.


Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.

Do you need some social media,
have a question or comment?

Aston Social,
Exchange Tower, Level 1,
530 Little Collins St,
VIC 3000