How Outlaw 4×4 Used Social Media Platforms
To Increase Their Engagement With Customers
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.
Being new to the idea of social media we were hesitant about what could be achieved. With limited budget and scope, the team at Aston Social really came to the party and brought new ideas, new creative imagery and campaign concepts that helped sell our products quickly.
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
0 to 7,000 in no time at all.
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading.
Sell Sell Sell.
Most importantly Outlaw 4×4 receive sales inquiries nearly daily, directly through Facebook and Instagram.