Social Marketing Tips

Social Marketing Tips

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Not achieving the results you want on social media? We’ve put together some helpful social media marketing tips to get you back on the road to social media success.

Follow for a follow

Is your follower growth slowing down on Twitter and Instagram? Here’s a good little trick to organically grow your follower base! Find a person/business similar to you and follow their followers. The plan is to get them to reciprocate by following you back.

Increase your website traffic

Is your goal on social media to drive more traffic to your website or to increase sales? Make sure you’re including links to your website in your social media posts with a simple call-to-action. We highly recommend looking at Website Clicks ads on Facebook or LinkedIn if you are looking to attract a specific audience.

Use images on Twitter

Poor engagement on Twitter? It’s important to remember that there are thousands of tweets going out by the second. So how do you stand out from the pack? Attach images to your tweets. Twitter no longer counts images in its 140-character limit, so there’s no excuse not to have one.

An image increases the size of your tweet on both desktop and mobile, allowing it to stand out from the rest. The goal is to stop people as they skim through their feed.

Create Content Schedules

What is a content schedule, you ask? It’s basically a plan of the posts that you will post on social media. Not only is it a great time saver, it helps you plan out the different types of content you’ll be posting in a particular week.

Use hashtags

If you’re on Twitter or Instagram, DO use hashtags. They help increase your reach to people who are interested in a certain topic or idea. They also contribute follow growth and engagement.

Social media monitoring

How do you improve your social media content? By observing what others are doing, particularly your competitors. New ways of sharing content are created on a weekly basis, whether it be through a meme, a short-form video or using Facebook Reactions.

Social media monitoring also allows you to see what people are saying about your brand and about your competitors. It’s a useful tool for helping strengthen your brand’s image.

Using the right sized images

Each social media platform has different size requirements for posts, profile images, cover photos and ads. Unfortunately, no two are the same so it’s important to have each image you use sized accordingly. Click here to see image the size requirements for each platform.

Advertise!

Whether your budget be great or small, we strongly advise allocating any little bit you have left over to social media advertising. Advertising on social media is a quick-fire way to increase impressions, engagements, followers or clicks to your website. It’s highly targeted and gives you the opportunity to stand out among your competitors.

Need some help managing your social media advertising? Give us a call on 1300 481 868.

About The Author: Ellen Roumeliotis

With a background in sport journalism, Ellen has a knack for sourcing good quality content. She takes as much pride in her work as she does in her favourite sporting teams

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