There are many things that can go wrong in business. People may not respond to a product or a service. People may give the service or product a try and then leave a negative response on social media. This negative response can later turn into conversations among people considering that the negative review is reality. [...]
We get it. There are some terms that mean very different today as they did before. Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little bit into the social media jargon. Common social media marketing terminology: SEO SEO is short for Search Engine [...]
Are you finding it hard to build your email list? Difficult to get people on board with all the important and interesting content that you have? Love to turn those social media followers into loyal customers? Well, it's not all smoke and mirrors. Here are some of the top ways to build your email [...]
The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very real circumstances where brand image can be quite publicly and irrevocably damaged no matter how big your brand [...]
So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]
