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A guide to shooting the perfect social media video
Ellen Roumeliotis

A guide to shooting the perfect social media video

Close-up of professional digital video camera lens

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite …

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Are you using the right image size on social media?
Ellen Roumeliotis

Are you using the right image size on social media?

Conceptual composition representing measurements male hand holding a meter and trying to measure something.

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your …

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How to Create a Social Media Marketing Plan
Ellen Roumeliotis

How to Create a Social Media Marketing Plan

Group of colleagues having a brainstorming session in conference room. Young man explaining business plans to coworkers during meeting in boardroom.

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… …

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What’s the best time for a business to post on social media?
Ellen Roumeliotis

What’s the best time for a business to post on social media?

Retro alarm clock. Photo in retro color image style

Having the perfect social media post is all and good, but is it going to get the exposure it deserves? Timing is crucial on Facebook, Instagram and Twitter because the lifespan of your posts on these platforms is fairly short. Timing is dependent on a number of factors including your audience, the type of content …

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Will Twitter survive in 2017?
Ellen Roumeliotis

Will Twitter survive in 2017?

Ostersund, Sweden - April 13, 2014: Twitter website under a magnifying glass. Twitter is a free social networking and microblogging service

Twitter has experienced some tough times of late. Their number of monthly users has dropped and overall growth has slowed down. Their share price has fallen by nearly 20% and just today they ‘accidentally’ blocked the account of its co-founder and CEO, Jack Dorsey. So, what does the social network have planned for growth in 2017? Video, video …

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The business of social media
Daniel Martin

The business of social media

Magnet attracting people business concept. 3D rendering isolated on white background

Billions of people use social media regularly in all its forms. Why do they? What’s the attraction? How can something so simple create such big numbers? It’s extremely basic. Social media fulfills two fundamental human needs – to meet new people and to strengthen existing relationships. So, how does this relate to business? Traditional advertising …

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Sports Betting on Social Media
Gabrielle Somerville

Sports Betting on Social Media

horsies-1

With Spring Racing Carnival in full swing and the Melbourne Cup just around the corner, I can’t help but notice all of the sports betting advertising being pumped out, from TV to radio, to Facebook and everything in between. It’s got me thinking, how has the power of social media affected the betting industry and …

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