Whether you’re a small business or a large-scale company, using LinkedIn for your business helps build and improve your business credibility. It is one of the effective social media strategy, and It also help expand your customer base while you connect with new potential customers. So it’s important to keep your profile at check and make sure it’s properly presented, and optimised.

Here are 4 tips on how you can optimise your LinkedIn business profile.

1. Use SEO Friendly URL’s

Make sure to customise your LinkedIn profile URL based on your business or company name. It will be easier for people to identify the link and is much more shareable. Plus adding your business name within your profile URL is considered a good SEO practice too!

LinkedIn Tips - SEO Friendly URL's - Aston Social Digital Marketing Melbourne

Tips in using SEO Friendly URL’s:

  • Keep it short and simple

  • Keep it related to your business or company name

  • You can also try to add up the location name at the end of the business name to better distinguish geolocation for SEO

Keeping your Profile URL SEO friendly makes it easier for people to discover you. It will also makes it easier for people to share and promote your page.

2. Optimise your Professional Headline

The LinkedIn headline is one of the most visible sections of your profile and is often the what people read first. Your professional headline is located below your name at the top of your profile. Keep your professional headline information straightforward and simple, so people can have a quick idea of what your business is about.

Optimise your LinkedIn Headline - Aston Social Digital Marketing Melbourne

How to write an effective LinkedIn headline:

  • Include keywords significant to your business services on the first part of your headline.

  • Showcase result and track record on the second or third part of your headline.

  • Make sure to keep your headline firm and short.

A properly optimised headline will help you attract the right audience. People are also going to find out what you’re business is about much easier and quicker.

3. Share Content

Having your content published in LinkedIn enforces your position as an authority on your topic. It also helps increase your network’s industry knowledge which could bring you more followers and connections. Try to post content related to your business at least once a day to keep your audience engaged consistently.

Optimising your LinkedIn Business Profile - Aston Social Digital Marketing Melbourne

Tips on sharing content via your LinkedIn account:

  • Publish success stories

  • Share data driven posts

  • Write topics about news relating to your industry

Keep your content original. This is a great way to expose your business while leaving your digital footprint on LinkedIn.

4. Promote your LinkedIn profile on other social media outlets

There is a saying to not put all your eggs in one basket, and even though LinkedIn is a great networking platform for your business, it is always advised to connect with audiences on other social media platforms too. By promoting your LinkedIn profile on other social media channels, this will also help leverage your business exposure thus reaching more audience and potential leads in the future.

Tips to Optimise your LinkedIn Business Profile - Aston Social Digital Marketing Melbourne

Where can I promote my LinkedIn profile:

Sharing your LinkedIn profile on other social media outlets will help expand your audience. Keep it as a habit and you’ll gain more followers and connections for your business!

Find our more how Aston Social can help you in building an effective marketing strategy for your business! Contact us today.