3. Guides, How-To’s, and Tips
Knowing that your content is useful to others will automatically draw engagement and a high chance of converting. This can be in the form of guides, tips, and how-to’s. This could pretty much apply everything in a daily life situation where the subject content can be endless!
Ways to create an engaging content for guides, tips, or how-to’s:
Enlist your steps when writing how-to’s in a conversational style.
Put yourself in the reader’s shoes before writing tips or guides to better connect with them.
Give visual examples such as images or videos along with your written guides to provide a more comprehensive information for the readers.
Good advice is always welcome especially if it’s free. Giving the readers useful information can lead up to a high chance of conversion which leads to a successful marketing strategy for your business goals!
You can also browse through our archives of guides and how-to’s in the social media world here!