Regardless of business nature, it is highly likely that your potential customers search for services and products on google. With the recent events of the Covid pandemic, the trend of online shopping and internet surfing has increased manifold. Google search, maps, and other valuable features are an effective and efficient way for potential customers to find businesses. Another way to say it is that it is vital to have a google business account to thrive and succeed in the competitive online market.
Google business account is beneficial in the following ways.
1. Increase appearance
You have noticed that when you search for a list of businesses, google shows you a list of top businesses. In order to make it to that list, you need to open a google my business account.
It increases your visibility by:
Putting your business on google map
It gives you priority on the first page
It increases the chance of your business being found by potential customers
Creating a Google My Business account promotes trust rate. Resulting to acquiring more customers.
2. Customer feedback
Customer feedback and reviews are essential for a business to grow and cater to the needs and requirements of its customers. By creating a GMB account, you enable your customers to leave their feedback on your business account.
Benefits of customer feedback via Google My Business:
It allows you to respond to your customer’s comments
72 percent of customers show reluctance to take action unless they see a review
Responding to customer’s review increase revenue by 35 percent
Customer feedback and ratings via your Google My Business account promotes credibility. Which boosts your business’ online reputation.
3. Google Analytics
Data is considered the fuel for the new world. Data analysis presents a clear picture of your business’s strengths, weaknesses, and its performance. Having a GMB account allows you to access its analytics feature, which is a powerful tool that provides insight into your businesses.
Benefits of Google Analytics with Google My Business:
Access statistics showing where your customers are coming from
Helps you understand the market
It helps you expand into new territories
Reviewing the Google Analytics for your Google My Business account helps you understand the kind of impressions you make with customers.
Find our more how Aston Social can help you in building an effective marketing strategy for your business! Contact us today.