Well, in short, VERY. To put things into perspective, lets imagine you are a brick-and-mortar clothes store based in a rural location. How do you expect people to find you? You can fork out for some traditional advertising to help prospects find your store, but that will come to a halt when your budget runs [...]
My favourite question. "One MILLLLLION dollars," as the famous Doctor Evil would say. Alas, it is not that simple. How much should I spend online? There are a lot of theories as to how much you should spend online and how big your marketing budget should be. A percentage of revenue, a percentage of profit [...]
Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising [...]
Facebook Advertising is one of the most popular and common ways of gaining brand awareness of social media. Since everybody and their dogs have their own Facebook profiles, anybody who wants to make a business grow and thrive would need to make sure that they use Facebook advertising the right way. To be honest, [...]
Let’s get ready to rumble!! Here we have a social media rivalry like no other. In the red corner, weighing in at US$14.73 on the stock market, the Stories veteran, Snapchat. And in the blue corner, weighing in at US$162.86 on the stock market, the new kid on the block, Instagram Stories. Let’s hope it’s [...]
